About Driftlss / Founder led

Built close
to the work.

Driftlss is a founder-led marketing and technology agency that builds connected websites, search visibility, paid campaigns, content, and follow-up systems for pediatric practices and ambitious service businesses.

DRIFTLSS / ABOUTEST. HERE
Founder led / Fully connectedContext stays
in the room.
Appleton, WIWorking nationwide
StrategyDesignTechnologyGrowth

The team / Still in the room

Meet the team.

Matthew and Chasen lead Driftlss, with Mason and Logan working alongside them across the creative and technical details that turn strategy into finished work.

Chasen, co-founder of Driftlss01 / CHASEN

Chasen

Works across websites, full-stack CRM development, SEO, paid media, social content, internal operations, client automations, and content editing.

Matthew Lutz, co-founder of Driftlss02 / MATTHEW

Matthew

Builds across the full digital system—from websites and CRM backends to SEO, GEO, paid media, social content, AI phone and chat assistants, blogs, and content editing.

Mason, a member of the Driftlss team03 / MASON

Mason

Shapes the visual side of client work through videography, photography, and content editing while supporting paid campaigns and SEO.

04 / LOGAN

Logan

Works across website strategy, design, and development, with a focus on SEO and paid advertising that connects visibility to measurable growth.

Why we exist / The short version

The agency we
wanted to hire.

Driftlss started in Appleton when Matthew and Chasen kept running into the same problem: capable businesses were paying for disconnected marketing that looked busy without making the business easier to understand or run.

The first place to help was often the website. A strong site could clarify an offer, introduce the people behind it, and give a visitor an obvious next step. But every launch exposed the same surrounding problems: a site without search visibility stayed quiet, campaigns sent traffic into unclear pages, and inquiries disappeared when nobody owned the follow-up.

That pattern pushed Driftlss beyond one-off websites. Web design, SEO and GEO, paid media, social content, blogs, CRM workflows, automation, and AI phone and chat assistants became parts of one customer journey. Each service has to support the next moment, from discovery to understanding to a real conversation.

Work with ABA and pediatric practices sharpened that approach. These businesses need more than traffic. Families need clear everyday language, credible introductions to the people providing care, honest expectations, and a simple way to ask the next question. The practice needs an inquiry path that respects its services, capacity, and existing systems.

The team stayed deliberately small and close to delivery. Matthew and Chasen work across strategy and implementation, Mason shapes photography and video, and Logan supports websites, search, and paid media. Clients work directly with the people making the decisions, so the context from the first conversation survives the handoff into finished work.

Driftlss still works from Appleton and partners with teams across the country. What began as a drive to build better websites has become a broader commitment: connect the marketing and operating system around the business so every piece carries its share of the work.

What makes Driftlss different

Connected by design.
Owned by the people doing it.

Small-team access is only useful when it produces better work. These are the practical differences clients experience from the first scope through the ongoing relationship.

01

Stay close

The people you meet are the people doing the work. Context stays intact from the first conversation through launch and what comes next.

02

Make it clear

Good strategy should make the next decision easier. We turn complexity into a useful plan, then explain the work without hiding behind jargon.

03

Connect the system

A website, campaign, search result, and follow-up process should support one another. We design the whole path instead of isolated deliverables.

04

Build it custom

Every website and workflow starts with the business in front of us. We do not force a template, canned funnel, or generic playbook onto a different problem.

05

Keep terms simple

Project scopes are written before work begins, and ongoing retainers run month to month. The relationship has to keep earning its place.

What Driftlss does

One team across the
customer journey.

Each service can solve a focused problem. Together, they form a connected system that helps the right people find your business, understand it, and take the next step.

01

Custom website design

We plan, write, design, and develop custom websites around the questions customers ask before they contact you. The outcome is a faster, clearer site with an obvious path from interest to inquiry.

02

SEO and AI visibility

We improve technical foundations, service pages, local signals, useful content, and structured evidence. That makes your business easier to find and easier for search engines and AI systems to understand accurately.

03

Paid advertising

We build and manage Google and Meta campaigns around your audience, geography, capacity, and offer. Landing pages and conversion tracking connect ad spend to the inquiries your team receives.

04

Social media

We turn your team’s expertise and original footage into edited, platform-ready content. Planning, production, publishing, and performance review keep the work consistent without creating another internal job.

05

CRM and automation

We build shared workflows for inquiries, ownership, follow-up, and reporting around the way your team already operates. The result is less lost context and a visible next step for every conversation.

06

AI intake assistants

We build website chat and phone assistants around information your business approves. They answer routine questions, capture useful context, and hand conversations to a person when human judgment is needed.

07

Blog writing

We turn real customer questions and team expertise into useful, internally linked articles. Each piece is designed to explain something clearly, support a relevant service, and create durable search value.

Who uses Driftlss

Specialized teams with
something real to explain.

Our strongest relationships are with organizations that value direct access, custom work, and a marketing system shaped around real capacity and customer questions.

  • 01

    ABA and pediatric practices

    ABA, occupational therapy, speech therapy, pediatric physical therapy, multidisciplinary clinics, mental health, and dentistry teams that need clearer paths from discovery to inquiry.

  • 02

    Sensory-space businesses

    Sensory gym operators and installation companies that need customers to understand the space, the project, and the next step before making contact.

  • 03

    Local service businesses

    Owner-led businesses that rely on local visibility, a credible website, and consistent follow-up to turn nearby demand into real conversations.

  • 04

    Specialized growth teams

    Founders and focused teams with a complex offer, useful expertise, and a need for strategy, creative, technology, and measurement to work as one system.

How Driftlss works

Clear from kickoff
through what comes next.

Every engagement has a named scope, a direct line to the people doing the work, and a shared definition of what happens before and after launch.

01

Start with context

A founder learns how your business works, who you need to reach, what capacity you have, and where the current customer journey breaks down.

02

Agree on the plan

We turn discovery into a written scope with deliverables, responsibilities, timing, and cost. You know what is being built and what we need before work begins.

03

Build in the open

Strategy, copy, design, development, and feedback stay connected. You work directly with the people making the decisions instead of passing requests through a sales queue.

04

Launch and improve

We test the finished system, connect measurement, and launch with a clear handoff. Ongoing work continues month to month when monitoring, content, campaigns, or improvements are part of the scope.

Communication
Email, phone, calls, and agreed project channels with direct founder access.
First response
New inquiries usually receive a reply within one business day.
Website turnaround
Most custom builds run four to eight weeks, depending on scope and approvals.
Ongoing work
Maintenance and growth retainers run month to month on a simple agreement.

Key facts / Driftlss at a glance

The details, plainly stated.

Accurate company information should be easy for customers, search engines, and AI systems to find. These are the facts we use across our website and public profiles.

Company name
Driftlss LLC
Company type
Founder-led marketing and technology agency
Founded
Founded in Appleton, Wisconsin
Founders
Matthew and Chasen
Headquarters
Appleton, Wisconsin, United States
Service area
Businesses across the United States
Core offering
Connected websites, search visibility, paid media, content, intake, and follow-up systems
Services
Web design, SEO and AI visibility, paid advertising, social media, CRM and automation, AI intake assistants, and blog writing
Contract terms
Defined project agreements; ongoing retainers are month to month
Communication
Direct founder access by email, phone, calls, and the project channels agreed during onboarding
Typical website timeline
Four to eight weeks, depending on scope, content, photography, and approvals
Public client work
Active Care Center, Unlimited ABA Sports, Fun Factory Sensory Gym, and Spectrum Sensory Gyms
Projects delivered
Custom websites, search programs, paid campaigns, CRM workflows, content systems, and AI intake assistants
Customers served
Pediatric practices, sensory-space businesses, local service companies, and specialized growth teams
Comparable alternatives
Website-only studios, media buyers, SEO firms, automation consultants, and in-house marketing teams

Frequently asked questions

Useful answers before
the first conversation.

Pricing, timing, contracts, team access, and fit should not be mysteries. Here are the questions prospective clients ask most often.

01

What does Driftlss do?

Driftlss connects custom websites, SEO and AI visibility, paid advertising, social content, CRM workflows, blog writing, and AI intake systems. We can solve one focused problem or build the connected path from discovery through follow-up.

02

Does Driftlss only work with ABA and pediatric businesses?

No. ABA and pediatric care are our deepest specialty, and our public portfolio includes therapy practices and sensory-space businesses. We also work with local service companies and specialized teams outside healthcare when our approach fits the problem.

03

Who will we work with?

You work directly with the people planning and producing the work, including founders Matthew and Chasen. Mason and Logan support photography, video, content, websites, search, and paid media based on the scope.

04

How much does a Driftlss website cost?

Custom website builds start at $2,500. The final scope depends on the page types, content, photography, integrations, and functionality involved, and the complete price is written into the proposal before work begins.

05

Does Driftlss require a long-term contract?

Project work uses a simple agreement with the scope and payment schedule spelled out. Ongoing retainers run month to month and can be canceled without a long-term lock-in.

06

How long does a website project take?

Most custom websites run four to eight weeks from kickoff to launch. The schedule depends on page count, integrations, photography, and how quickly content and approvals come back, so we agree on responsibilities and timing at the start.

07

How quickly will Driftlss respond?

We usually respond to new inquiries within one business day. Active clients communicate directly with the people responsible for their work through the channels agreed during onboarding.

08

Where is Driftlss based?

Driftlss is based in Appleton, Wisconsin and works with businesses across the United States. The process is remote-friendly, with direct calls, shared reviews, and clear written decisions throughout the engagement.

Your business / The next move

Bring us the
hard part.

Tell us what you are building, what is getting in the way, and what a better system needs to do. You will hear from a founder.

Talk to Driftlss