Frequently Asked Questions

SEO (Search Engine Optimization) helps you rank higher on traditional Google search results — the blue links people have clicked for 20 years. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) help your business show up when people ask AI tools like ChatGPT, Gemini, or Perplexity for recommendations. Both are important — SEO drives traffic today, and GEO/AEO positions you for where search is heading. We recommend most businesses start with SEO and add GEO/AEO as a complement.

We train a custom AI model on your business information — services, pricing, hours, FAQs, policies, and anything else a customer might ask about. The chatbot lives on your website and engages visitors in natural conversation, answering their questions instantly and capturing contact info when they show buying intent. It's not a basic FAQ bot with canned responses — it handles nuanced questions, follows conversation context, and guides visitors toward taking action.

The AI will try to give a helpful general answer based on what it knows about your business. If it truly can't help with a specific question, it offers to connect the customer with a real person or captures their contact information so your team can follow up directly. You get an alert every time this happens, and we use those conversations to continuously improve the AI's training.

We can embed our chatbots and tools on any existing website. However, we typically recommend building a new, optimized website for the best results — better load times, mobile experience, SEO foundation, and conversion rates all contribute to getting more value out of your AI tools. We'll give you our honest recommendation during the consultation based on your current site.

Most AI systems — chatbots, phone bots, and workflow automations — are live within 1-2 weeks. Full website builds typically take 2-4 weeks depending on scope. More complex implementations with multiple integrations may take up to 4-6 weeks. We'll give you a clear, realistic timeline during onboarding so you know exactly what to expect.

None at all. We handle everything — setup, configuration, integration, monitoring, and ongoing optimization. You'll never need to touch code, manage an API, or configure a server. We train you on any dashboards or approval workflows you'll interact with, but the technical work is 100% on us.

After you sign up, we schedule a kickoff call to deep-dive into your business — your services, customers, pain points, and goals. From there, we build and configure your AI systems, run thorough testing, and go live. Throughout the process you'll have direct access to our team for questions or feedback. The entire onboarding is guided and hands-off for you.

We track everything — leads captured, calls answered, response times, review counts, website traffic, search rankings, workflow completion rates, and more. You get regular reports showing exactly what your AI systems are doing and the ROI they're generating. If something isn't performing to our standards, we optimize it proactively.

Every business is different. Our setup fees typically range from $1,500 to $5,000 depending on what you need, with monthly retainers between $300 and $800. Most clients start with 2-3 services bundled together at a package rate. We'll give you a clear, transparent quote after our initial consultation — no surprises, no hidden fees.

We use a simple service agreement that outlines the scope of work and expectations, but we don't lock you into long-term contracts. Our monthly retainers continue because clients want to keep working with us, not because they're locked in. We believe in earning your business every month through results.

Yes. We don't believe in trapping clients with long-term commitments. If you want to pause or cancel your retainer, just let us know. We're confident that once you see the results, you won't want to — but the choice is always yours.

You get direct access to our team — not a support ticket queue. We respond to all support requests within the same business day. Beyond reactive support, we proactively monitor your AI systems and optimize them continuously, so most issues get caught and resolved before you even notice them.

We test extensively before going live and monitor conversations continuously after launch. If the chatbot or phone bot gives inaccurate information, we catch it quickly through our monitoring system and update the AI's training immediately. You can also flag any conversation for review at any time. Accuracy improves over time as we refine the training data.