Question 1

How does the process work?

Accepted Answer

It starts with a 15-minute discovery call where we learn about your practice, your patients, and your goals. From there we design and build your site, integrate any AI tools, and launch — typically within a week. After launch, we stay on as your growth partner.

Question 2

How long does it take to get a website live?

Accepted Answer

Most practice websites go live within one week of kickoff. AI chatbots can be configured and live in under 48 hours.

Question 3

Do I need any technical knowledge?

Accepted Answer

None at all. We build for clinic directors who barely have time to check email. You focus on your clients — we handle everything technical.

Question 4

What do you need from me to get started?

Accepted Answer

Your logo, brand colors (if you have them), and a rough idea of what services you offer. We handle the rest — copy, design, development, and launch.

Question 5

How much does a website cost?

Accepted Answer

Custom websites start at $3,000. Website + AI chatbot bundles start at $4,000. Monthly retainers for ongoing growth, SEO, and support run $200–$700. We give you a clear quote after learning about your practice.

Question 6

Are there long-term contracts?

Accepted Answer

No. We don't lock you in. Monthly retainers are month-to-month — you can cancel anytime. We earn your business every month through results.

Question 7

What's included in the monthly retainer?

Accepted Answer

Hosting, maintenance, security updates, performance monitoring, and content updates. Higher tiers include SEO optimization, AI chatbot management, analytics reporting, and conversion optimization.

Question 8

Do you offer payment plans?

Accepted Answer

Yes. We typically split project costs into two payments — 50% upfront to begin, 50% at launch. For larger engagements, we can work out a schedule that fits your budget.

Question 9

What technology do you use?

Accepted Answer

We build on Next.js — the same framework used by companies like Netflix, Nike, and OpenAI. It's faster, more secure, and better for SEO than WordPress. Your site loads in under a second and ranks higher in search results.

Question 10

What does the AI chatbot actually do?

Accepted Answer

It answers common parent and patient questions 24/7 — things like insurance accepted, availability, services offered, and intake steps. It can collect contact info and route inquiries to your team, so you never miss a potential client.

Question 11

Will AI replace my staff?

Accepted Answer

No. AI handles the repetitive questions your staff answers dozens of times a week, freeing them to focus on the work that actually requires a human. Think of it as adding capacity without adding headcount.

Question 12

What is GEO / AI visibility?

Accepted Answer

GEO stands for Generative Engine Optimization. When families ask ChatGPT or Google AI for therapy recommendations, GEO ensures your practice shows up in those AI-generated answers — not just traditional search results.

Question 13

What kind of results can I expect?

Accepted Answer

Practices we work with typically see increased website traffic, more intake form submissions, and better search visibility within the first 60 days. We track everything with custom dashboards so you can see exactly what's working.

Question 14

What if something breaks?

Accepted Answer

We monitor every system and fix issues proactively — most of the time before you even notice. If something does come up, we respond within hours, not days.

Question 15

Do you work with practices outside of Wisconsin?

Accepted Answer

Yes. While we're based in Wisconsin and love working with Midwest practices, we serve therapy practices nationwide. Everything we do is remote-friendly.

Question 16

Can you help with an existing website?

Accepted Answer

It depends. If your site is on WordPress or an outdated platform, we typically recommend rebuilding — it's faster and cheaper than patching. If it's a modern stack, we can improve and extend what you have.

Frequently Asked Questions

Getting Started

Pricing & Contracts

Technology & AI

Results & Support