When Parents Search,
They Find You
SEO built specifically for therapy practices, so when a family Googles “ABA therapy near me” or “occupational therapy for kids in [city],” your practice shows up first.
SEO pages convert better when strategy feels concrete instead of vague
Analytics, search presence, and local reach are all easier to trust when the visuals suggest structure, process, and measurable progress over time.
Visibility shown in a way that feels concrete
Analytics visuals help SEO and AI visibility pages feel strategic rather than vague.
SEO that speaks the language of families
Real strategy built around how parents actually search for therapy services rather than generic templates from an agency in another industry.
Therapy-Specific Keywords
We find the exact terms parents search, including ‘ABA therapy near me,’ ‘occupational therapy for toddlers,’ ‘sensory gym in [city],’ and ‘speech therapy for autism,’ then build your entire content strategy around them.
Technical SEO
Fast load times, mobile optimization, structured data, and proper indexing for therapy practice sites. The technical foundation that Google quietly rewards with better rankings.
Content That Answers Real Parent Questions
Blog posts answering what parents actually ask. Service landing pages for each therapy modality. Location pages for each office, written for the family rather than the algorithm.
Google Business Profile
Optimized profile, review strategy, and local map pack targeting, so when a parent searches in your city, you are the first name they see in the three-pack.
When the parent finally types your category, your practice is the answer that shows up
We are not chasing rankings for the sake of it. We are getting your clinic into the exact moment a parent runs the search — the local map pack at the top, the first three organic results below it, and the AI Overview citation that synthesizes everything in between. This screenshot is the screen the buying decision actually happens on.
Owning that real estate means a parent comparing three providers sees your clinic in three different surfaces on the same page. By the time they scroll, the choice has already narrowed.
- Local map pack placement for city-plus-service queries like "ABA therapy [city]"
- Top three organic rankings for the high-intent searches parents actually run
- AI Overview citation so the recommendation comes from the engine itself
- Site links, review stars, and rich snippets that make the listing impossible to skip
Owning the screen parents actually look at
Local pack, top three organic, AI Overview citation, and review stars all stacked on the search the buyer is running.
Old-school SEO is not the same game anymore — here is exactly what changed and where the new rankings live
Read the breakdownGood therapy SEO is about helping families trust a real place near them
Local visibility is more than rankings. It is about feeling established, discoverable, and credible inside the community you actually serve every week.
92%
Local Searches Lead to Action
3x
Avg Traffic Increase
Page 1
Ranking Target
The full therapy SEO stack
Real ranking growth comes from research, technical hygiene, editorial work, and local discipline running in parallel for months at a time.
Real parent vocabulary, not industry jargon
We start by mapping the queries families actually type when they are scared, tired, and trying to figure out what kind of therapist their child needs. The keyword set blends clinical terms, parent paraphrasing, and local intent so the content strategy reflects how decisions really get made at the kitchen table.
A site Google can crawl confidently in any season
Speed, structured data, internal linking, and clean URLs all get audited and rebuilt where needed. Without the technical floor in place, every other tactic is leaking value. We benchmark Core Web Vitals on real devices and treat the foundation as the precondition for ranking, not an afterthought.
A publishing rhythm that compounds over twelve months
We design a content calendar built around the questions parents repeatedly ask your intake team. Each piece earns its keep with a target query, a clear next step for the reader, and internal links to your service and location pages. By month nine, the back catalog is doing more lead generation than your homepage ever did alone.
Map pack rankings won on details most agencies skip
Google Business Profile optimization, NAP consistency across forty-plus directories, location page schema, review acquisition, and city-specific landing pages all get treated as first-class work. Local rankings come from doing the small things many practices ignore.
Backlinks earned from real clinical and parenting publications
We pursue placements where families and referring clinicians already spend time, including parenting publications, autism advocacy organizations, and clinical association sites. Authority compounds: every relevant link you earn makes the next ten queries easier to rank for, and the effect is permanent rather than rented.
Monthly reviews that focus on intake, not just rankings
Vanity metrics get a brief mention and then we move on. The real review is about which queries delivered families to your front desk, which pages converted, and where to push next. The goal is intake growth that you can feel in the schedule, not a slide deck full of green arrows.
What is generative engine optimization — and why a therapy practice without it is invisible inside ChatGPT
Read the guideStrong reporting makes growth easier to believe
When the visuals imply measurement and refinement, the page supports the idea that SEO is a disciplined growth system rather than guesswork.
Performance review that feels measured and clear
Review-style imagery works well on pages about search, reporting, and visibility systems.
Authority, locations, and reputation
Three layers most agencies skip that decide whether your rankings keep climbing or quietly stall around month four.
Experience and credentials shown the way Google looks for them
Therapy is a Your Money Your Life topic, which means Google ranks credentialed authors above generic blog posts. We add real bios with credentials, license numbers, headshots, and links to professional bodies on every clinical page so the content reads as authoritative to both families and the algorithm.
- Credentialed author bios on every clinical and service page
- Schema.org Person markup with sameAs links to licensing boards
- Inline citations to peer-reviewed sources where claims warrant it
Each location ranking on its own merits
Practices with multiple offices often suffer from cookie-cutter location pages that cannibalize each other. We build distinct city-level pages with unique content, photos, provider details, insurance coverage, and local context so every market reads as a real, rooted practice.
- One purpose-built location page per city with unique content
- LocalBusiness, GeoCoordinates, and areaServed JSON-LD on every page
- Citation cleanup across Yelp, Apple Maps, Bing Places, Psychology Today
“OT near me”
- Madison, WI
- La Crosse, WI
- Eau Claire, WI
LocalBusiness · GeoCoordinates
Review velocity
- Google4.9 / 5
- Yelp4.8 / 5
- Healthgrades4.9 / 5
- Psychology TodayVerified
monitored monthly
A review acquisition system that does not feel pushy
Reviews shape both rankings and conversion. We design a polite, automated request flow tied to your intake or session completion events, monitor every channel for new reviews, and help you respond consistently. The result is a steady, organic stream rather than a one-time push that fades.
- Automated review requests timed to natural moments
- Multi-platform monitoring across Google, Yelp, Healthgrades
- Response templates that feel human and stay HIPAA-aware
Google just banned the most popular review strategy in local business — what to do about it this week
Read the playbookCommon questions
The best visibility work is built around how parents actually search
Therapy SEO needs to feel tailored to buyer behavior, service areas, and decision-making moments rather than generic marketing advice from another industry.
A local strategy that looks deliberate
Search growth is easier to trust when the visuals suggest planning, structure, and execution.
Ready to be found by families?
Book a free 15-minute call. We will audit your current search rankings and show you exactly where families are finding your competitors instead of you right now.
Book your free SEO auditFree audit · No contracts · Results in 3 to 6 months